The Kardashian Effect

I have never been a fan of the Kardashians! There, I’ve said it! I could never fathom how a bunch of people could become famous and make millions off basically being vain. Why are superficial individuals like Kim and Kylie (Jenner) the center of attention while warriors like Malala get 15 seconds of fame? What have these individuals done for the world that they are constantly portrayed in the media?

On the flip-side, why would people stay glued to the TV watching people simply being dramatic, spoilt adults. My sister-in-law and even my mum-in-law would watch the show and involve me in conversation like I knew what was happening. I then asked why they would watch such mindless shows as those and they would respond, “Because it’s nice to see these people live the lives that we cannot”. And finally, it all made sense. We watch reality TV to escape, to dream and yes, to just be mindless. There is so much negativity going on in the world and so much that is expected of us that sometimes it’s nice to just dumb down (and there is no better dumbing down than watching reality shows). We know that we can never be the Kardashians (and most morally respectable people would not want to aspire to be them) but I get why people watch the show. You see people live in luxury and having nice things, it kinda is inspirational.

But knowing that these people do not have anything ‘real’ to offer, why does the media continuously focus on these people? I get the whole thing that it’s supply and demand and that the public want to know about them and this is why they sell. It’s all about money at the end, the press need to make money and selling mindless media makes money, it’s like the fast food of the food industry; cheap and unhealthy but satisfying and addictive. Do these people have to dominate media so much? Surely we could shift the focus from the meaningless to more affluent people making an effort to change the world. Let’s be more responsible in who we give exposure to. Let’s be more responsible in what we consume, if there is no demand there will be no supply. In the words of Eminem, “I’ve created a monster cause nobody wants to see Marshal no more, they want Shady, I’m chopped liver”. Look, the Kardashians have monopolised the media for years, they’ve become the ultimate Frankenstein creation that everyone wants to see. They are followed by millions and have influences over those said numbers.

I have accepted the Kardashian presence (and in my analysis of the whole situation have some what come to bask in the wonder of ‘how did they do it?’) but I wish they would just do more with it. The have the capability to change perception and influence so many in a positive way. Look, I have done some brief research as I was really skeptical on whether or not they think of others than themselves and I was rather surprised to see that they, especially Kim, do give back. Although, I maintain that they could be giving back way more than they do, the point is they do even though they don’t have to. I just feel that people in their capacity have some sort of social obligation to give back be it financially or positively influentially. After all, it is because of the social sphere that they are famous (or rather infamous).

The issue that I have is with the societies that stem from exposure to these Reality TV individuals like Mama June and her lifestyle choices, The Kardashians and their lives of excessiveness, Geordie Shore and their drunken, half clothed lifestyles, The Real Housewives of almost every American State and their socialitical woes . By being exposed to these shows and exposing generations following to it, we are cyclically reproducing these types of individuals. I am not saying that these people only exist because of the media, the media has just alerted us to them, they exist whether or not we see them. What I am saying is, do not place them on a pedestal and make their behavior OK. We need to be raising more responsible, free thinking, dynamic individuals and we need to expose the world to more of them. I am not saying that the world is going to change once we start to do this but if we can shape exposure, we can shape thinking and if we can shape thinking, we can shape behaviour. Perhaps a bit idealistic in my approach but hey, no change was ever made off the back-foot of negativity and pessimism.

21 thoughts on “The Kardashian Effect”

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